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<\/a><\/a>To take it a step further, they also used experiential marketing to their advantage by creating \u201cStranger Things: The Experience\u201d which had multiple pop-up locations in various cities across the USA, Canada, and the UK. This experience allowed fans to venture through Hawkins, the Upside Down, and interact with monsters and other iconic elements of the show. Erica writing for Web Content Development writes about the whole event, saying, \u201cBecause the Experience hit cities before the show aired in late May, the famous show\u2019s views skyrocketed. Experiential marketing satisfies where traditional marketing cannot. It allows people to become a part <\/em>of the brand, not just passive consumers. If it weren\u2019t for the ingenuity of experiential marketing, Stranger Things might not have reached its noteworthy billion views.\u201d The use of experiential marketing ended up being a phenomenal advertising decision because it acknowledged the fans relationship to the show and its universe in a memorable and personal way.<\/p>\n\n\n\n Actor Matthew Modine, who plays the scientist Dr. Brenner on the show, even made a surprise appearance at the New York location. In response to the actor\u2019s appearance, Charles Taylor for Forbes wrote, \u201cBy providing a special experience for those physically present as well as a feel-good story for those exposed to media coverage of the event, deep loyalty can be fostered.\u201d He makes a really good point by mentioning how even fans who couldn\u2019t attend the event can feel vicariously joyed watching the efforts that the show goes to to give back to its fanbase, thus appealing to a wide variety of the audience.<\/p>\n\n\n\n On a smaller scale, Stranger Things also did brand collaborations with companies like Dominos, Mac Cosmetics, and Nike, which aren\u2019t just popular brands but also ones that can seamlessly tie into the universe of the show. A pizza chain was a prominent detail throughout season four and the 80\u2019s aesthetic relies heavily on its distinct makeup style and the rise of sneaker culture.<\/p>\n\n\n\n These paratextual instances all connect to my argument that Stranger Things is a well-crafted and well executed series because rather than simply advertising in a way that\u2019s standard and cheaper but may still be just as effective, they\u2019re going that extra mile to immerse fans in the world building by directly connecting them with the show and giving back to the audience by creating lasting memories.<\/p>\n","protected":false},"excerpt":{"rendered":" Taking one look at even a promotional image can give you a glimpse into the neon lights and upside down world of Stranger Things, but the marketing campaigns chose to go far beyond a still image as they aimed to immerse viewers into the world of Hawkins, Indiana in a way that not many other… <\/p>\n<\/a><\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/a>