At The beginning of the BYOB video, Tony DiSilvestro talks about how important it is to “brush it off and go again”; it is a part of the entrepreneurship process. He mentions how his dream of a pizzeria started when he was in first grade when his classmates started calling him Ynot and he never let go of that name for his Pizzeria. He liked the name because it was fun to put why not in front of everything; for example, he did the same for his construction company called Ynot Build. I think that entrepreneurs that are more passionate and makes developing a business more “personal,” then that have a better chance at succeeding due to the amount of energy and dedication they are going to want to put towards the idea. In the video, Someone asks about his different locations for the business and he goes into detail about how expanding and scaling operates. He mentions how there is a system to how to operate different locations. One of the questions that were asked during his presentation really go my attention. Someone asked about competition in the area and how that affected the location that was once on monarch way. There was a pizzeria location on monarch way that is replaced by a Domino’s pizza, and at one point a pizza fusion place was put across the street. DiSilvestro says that the location seemed great initially, but they did not take into consideration the student demographics and the convivence of the students on campus. He decided that the location that was once on Monarch Way was not as beneficial as a food truck that they invested into around the same time. The food truck ended up earning them more profit and the Monarch Way location no longer made sense. Based off of this, I learned that it is important to consider marketing and location when developing a business. If the location and the time are not right, then the business can suffer from it. Since Ynot Italian is a local business, he said it is important for him to stay in the area with people that know of him and the business. Expanding too broadly could backfire. DiSilvestro provided a great perspective on how he goes about expanding and spreading his business.