BYOB- Max Greenhood of RocketBike
At the start of the video, Greenhood mentions how he has multiple projects that he is working on. He says what makes the RocketBike company fun for him is being able to do different things for his clients. The purpose of the company is design development; this ranges from things such as design advertising and components involved in the development of websites. They do a lot of logos designing for companies. The logo plays a big role in what a customer thinks about a brand. Things such as color and wording could make someone not use a product for a business. I think RocketBike Business is great because people are always going to need help getting started with their branding and website designs. Throughout the presentation, Greenhood goes through some of the more interesting and fun projects that they have worked on. As he presents, you could tell how interested and invested in his business he is. Greenhood says that a big part of his business is storytelling; which is a way of getting people to buy products or services. The storytelling technique targets a certain audience of people and gets them to feel certain emotions to buy the product. One of the projects that he mentioned Cosmic Atlas sounded interesting. It is an application that puts a “new universe” on someone’s mobile device. The application allows the user to explore space. I like the application idea because it is different. When it comes to applications, it is important to be different and to have a certain appeal about them that other ones do not have. Having an application that is different in marketing makes people more likely to invest and get the application. If everyone did the same thing then people would not have profitable businesses anymore. So, I think uniqueness is a good thing to have in entrepreneurship. Greenhood mentions multiple projects and they all have different goals. I think that one of the important things to do and have when having a business is to have diversity and multiple things to do. It is important to make the business fun and enjoyable or the entrepreneur over time could possibly no longer have an interest or like what they are doing. I think that when entrepreneurs start to no longer have a passion for what they do, then it starts to show in their product or service.