SecureShield Cyber Solutions 

Alexander Bascope 

571-526-8609 

Abasc002@odu.edu 

Table of contexts 

1. Cover Page 

2. Table of Contents 

3. Executive Summary 

4. Business Description 

5. Organization and Management 

6. State Business Goals 

7. Products or Services 

8. Market/Industry Analysis 

9. Marketing and Sales Strategy 

10. Financial Projections 

11. Funding Request 

12. Appendix 

Executive Summary  

• A cybersecurity consulting company called SecureShield Cyber Solutions is committed to shielding medium-sized businesses (SMBs) from online attacks. Our goal is to enable SMBs to protect their digital assets and uphold customer trust by offering scalable, individualized, and reasonably priced cybersecurity solutions. 

• Our mission is to provide SMBs with high-quality cybersecurity services at a fraction of the price of enterprise solutions. 

• Vision Statement: To revolutionize how SMBs protect their companies in a constantly changing threat landscape by becoming their go-to cybersecurity partner. 

• Location: Online first and then eventually get a physical place to go somewhere in Northern Virginia. 

• Services include incident response planning, threat monitoring, cybersecurity training, and vulnerability evaluations. 

Business Description  

• SecureShield Cyber Solutions responds to SMBs’ increasing demand for affordable and efficient cybersecurity services. These companies are susceptible to cyberattacks because they frequently lack the funds to purchase pricey equipment or pay full-time IT security personnel. 

• Our ability to customize services to meet the demands of each client while keeping costs low gives us a competitive edge. SecureShield offers solutions including proactive monitoring, frequent vulnerability testing, and employee training programs by merging cutting-edge technology with practical experience. 

• Value Proposition: Without going beyond our clients’ budgets, we protect what really counts for their data and reputation. 

Organization and Management  

• Limited Liability Company (LLC) is the business structure. This structure was selected because it is adaptable, simple to set up, and protects owners from liability. 

Leadership Team: 

• CEO/Founder: An innovative leader with a track record of successfully managing teams and projects, as well as cybersecurity experience. 

• Chief Technology Officer (CTO): A cybersecurity expert in charge of providing services and technology strategy. 

• Lead for Marketing and Sales: Skilled in locating and connecting with target markets to expand the clientele. 

• An administrative assistant makes ensuring that scheduling, customer service, and operations go well. 

State Business Goals 

Short-Term Goals (1-2 years): 

• Make SecureShield Cyber Solutions known in the neighborhood SMB community as a reliable supplier of cybersecurity services. 

• With focused marketing efforts, acquire 20–30 SMBs as clients in the first year. 

• Form alliances with software providers to provide clients with cybersecurity technologies at a reduced cost. 

Long-Term Goals (3-5 years): 

• Increase the range of services offered by adding managed cybersecurity services (such as round-the-clock monitoring). 

• Hire remote consultants or open more offices to assist companies around the country. 

• Become known as a pioneer in cybersecurity consulting for SMBs by earning accolades and certifications from the industry. 

Products or Services 

The services that SecureShield Cyber Solutions provides are the ones that follow: 

• Vulnerability assessments are thorough scans that find flaws in the systems and networks of clients. 

• Cybersecurity Training: Workshops and online classes to teach staff members how to avoid phishing scams, create secure passwords, and use the internet safely. 

• Threat Monitoring: Services for real-time monitoring to identify and address online threats. 

• Incident Response Planning: Creating customized plans to assist companies in reacting swiftly to security breaches while reducing harm. 

Unique features: 

• Cost-effective pricing plans designed to fit SMB spending limits. 

• Each client is given a specialized consultant for individualized care. 

• Phishing simulations and compliance audits are examples of optional extras. 

Cost: 

• Vulnerability assessments range from $500 to $2,000, based on the network’s sophistication. 

• Cybersecurity training costs $1,000 for a company-wide session or $100 for each individual. 

• Threat Monitoring: $300 per month for a subscription. 

• Planning for Incident Response: $1,500 per plan. 

Market/Industry Analysis 

Industry Overview: 

• Due to rising cyberattacks and the demand for strong security solutions, the worldwide cybersecurity industry is expected to increase from $240 billion in 2023 to $400 billion by 2030. Due to their growing awareness of their vulnerability to threats, SMBs account for a sizable amount of this expansion. 

Competitors: 

• Norton and CrowdStrike are national suppliers that serve larger companies but frequently ignore the demands of small and medium-sized organizations. 

• Local IT companies that don’t specialize in cybersecurity but provide general tech support. 

Market Target: 

• SMBs in sectors like professional services, healthcare, and retail, especially those that deal with sensitive data. 

• Companies in your town or region that employ 10–200 people. 

Potential for Market Growth: 

• SecureShield might increase its market share by focusing on underserved SMBs, with an estimated 2% to 5% in three years. 

Marketing and Sales Strategy 

Marketing Strategy: 

• Digital marketing: Inform SMBs about cybersecurity threats using educational blog articles, SEO, and targeted online advertisements. 

• Social Media Campaigns: Post testimonies and case studies on Facebook, Instagram, and LinkedIn. 

• Networking Events: To meet possible customers, go to chambers of commerce meetings and local business expos. 

Strategy for Sales: 

• To determine client needs and foster trust, provide free initial sessions. 

• Provide incentives for referrals so that current customers will tell their peers about SecureShield. 

Distribution Plan:  

• Depending on customer preferences, services may be provided on-site or remotely. Clients will be able to track training progress and threat data using online dashboards. 

Funding Request 

To pay for beginning expenses, SecureShield Cyber Solutions is looking for a $50,000 initial investment. These expenses include: 

• Marketing: $15,000 for advertisements, promotional materials, and website creation. 

• Software Tools: $20,000 for platforms for training and security software. 

• $15,000 is the starting salary for hiring and onboarding important staff. 

Appendix 

• Idea for Logo: A shield emblem with the company name and a lock symbol. 

• The slogan: “Protecting SMBs, One Byte at a Time.” 

• Supporting Documents: Price comparisons for cybersecurity services, market research data, and, if relevant, the resumes of important team members.