This breach letter highlighted how data breach affects both businesses and their customers. In economic terms, cost-benefit analysis helps businesses with the value of cybersecurity investments against the potential loss financially that could occur from a breach. Another relevant theory is opportunity cost, which reflects how money spent on recovery could have been used for more opportunities that could offer growth. From a social sciences perspective, trust theory explains how breaches erode customer trust. As well the risk perception theory shows how businesses often underestimate potential threats, which can lead to big consequences. These highlight the wide impact of failures in cybersecurity.