Throughout the semester in my sports communication class, I learned valuable information and skills that I probably won’t need in my career path but was very informative to me. Taking this class allowed me to gain insight on the communications aspect of sports, being that I’ve competed in sports for many years, I never knew the behind the scenes of… Read more →

As some may know, athletic trainers are highly needed in the job market as of right now due to the amount of trainers that ended up leaving because of COVID. So there’s a shortage across the country at almost every university for athletic trainers. Also people are not really aware of the inside of what being an athletic trainer is… Read more →

December 8, 2014, players from the Brooklyn Nets and Cleveland Cavaliers wore shirts with “I can’t breathe” on them during pregame warm ups. Even star players such as Kyrie Irving, LeBron James, and other significant players participated in this special event. These shirts were worn in honor of George Floyds horrific passing caused by a police officer who was kneeling… Read more →

My penpal is Brannon. He is an athletic trainer at Norfolk State University who has been working in the athletic training field for many years. He graduated college during covid which delayed him from going into his profession as soon as possible. But once he was able to, he took the job opportunity at a division two school (Upper Iowa),… Read more →

The importance of social media to organization’s strategic communications campaigns is the way it’s been an essential tool for sports organizations in executing it the correct way. Interactive social sites such as Instagram, Twitter, and Facebook have given sports organizations the opportunity to interact directly with fans, sports players, and other participants, which establishes a sense of camaraderie and loyalty… Read more →

Meet Brannon Zochert, my sports professional penpal. Brannon is from West Bend, Wisconsin and is now in the Hampton Roads area. He studied within the sports industry at the University of Wisconsin LA-Crosse and the University of Wisconsin Milwaukee. Brannon’s career started at the Shenandoah University as an assistant athletic trainer and is currently an athletic trainer at Norfolk State… Read more →

My sport media consumption “diet” has changed significantly over the last five years, following the media landscape’s dynamic evolution. Initially, my main sources of sports knowledge were regular television broadcasts and print media. I would watch live games, keep track of highlights, and read sports sections in newspapers and publications. However, the introduction of digital platforms and the increasing number… Read more →