The YouTube content creator of my choice goes by the name ShawnCee. His main genre of content has to do with music. If you go onto his channel; he does music reviews, album rankings, artist rankings and “dives into creators minds”. Shawn has three forms of his content, one where he uploads directly to YouTube, one where he goes live and has conversations with his subscribers and lastly one where he records his live streams to then upload them later to YouTube. As far as building authenticity and intimacy with his crowd, I would say it’s accomplished through his love streams. This is where he gives his subscribers a platform to voice their opinions on the music he is reviewing or a chance to display any conspiracies they might have as far as certain artists working together or forming problems between them. His authenticity comes from the fact that no matter what he will give his opinion. As in he’s not going to take the side that everyone else is on just because. I think doing this allows his viewers to feel comfortable to do the same which goes back to the intimacy. There’s something about a person being openly honest with you no matter how different your opinions are that make you want to continue to open up to them. 

Name of YouTuber: SHAWNCEE 

Number of followers: 892K 

Link to channel:  https://youtube.com/@ShawnCee?si=4-CccX2QDFLsaa0Z 

Link to video: https://m.youtube.com/watch?v=ZBQtgdGIxlk 

Description: YouTube content creator, music-based videos.