Technology and social media are absolutely vital to all sports organization’s strategic communications campaigns. Social media outlets like Twitter, Facebook, and Instagram have been made essential in sports organizations and players to improve awareness and communications with fans and sponsors. The advancements in technology have paved the way to endless possibilities and growth for the Sports Industry over the past couple of decades. Waiting on newspapers and the 6:00 news to get stats, game results, and information on your favorite team and players are quickly becoming a thing of the past.

With the use of technology and social media campaigns in sports, it has grown the industry expeditiously in its outreach worldwide. It provides limitless potential for success in marketing, management, revenue, public relations, and communications.

The United States Women’s National Team, USWNT, has taken to Twitter by storm in their strategic communication campaigns during the 2019 World Cup. They introduced the Golden Tweet Awards, #FIFAWWC, among many others to gain supporters and interact with fans worldwide. They used the most popular tweets from thirteen countries and awarded the winners with a limited-edition Twitter bird trophy.

The USWNT uses team and individual player Twitter accounts and the “WNT Everywhere Campaign” to connect with their fans and gain awareness and visibility for women’s soccer. They have created apps with augmented reality experiences that focus on the player’s profiles using the “Meet the Team” features, along with interactive games. The “Make the Save” game allows the users to step in as the USWNT goalkeeper Alyssa Naeher and stop penalty kicks.

As the United States Women’s National Team continues to use Twitter and other social media platforms in its strategic communications campaigns, it will bring the awareness and notoriety of Women’s Soccer what it deserves. The power of technology and the use of social media in the sports industry will grow and change the future of sports.