Individual privacy is of utmost importance in a digital society. There is effectively a sliding correlation between how much privacy one is willing to give up for convenience. Many websites use cookies to store user information and make it easier to use the website more than once. These cookies are often tracked and used to store other types of data on people in order to achieve different goals. This raises a few ethical questions about people’s data that one may not consider at the time. One question is that should websites be able to use people’s a tactic such as opt out when people are usually not informed enough to make an opinion on whether they should do that or not. Another problem is how long should a website store personal information about the user. If the user is making an account in order to access a website, this process typically involves giving certain personal information. This sharing of personal information also extends into account recovery, whereby a website will ask questions about the user’s life for verification, and this can also be used if a nefarious individual is able to access the account recovery. Storing another person’s data is a big responsibility, so something an individual must ask themselves is how much their data is actually worth to them. In some cases, websites have gotten hacked and their user’s personal data has been taken so if this happens, people should make an effort to at least be compensated for this oversight. Most people should raise the question of what a website should and should not be allowed to do with their personal data since once it is on the site, it is very unlikely that the data will not be shared with advertisers and other such companies.