Information asymmetry, market failure due to externalities and other economic theories come into play when customers who are ignorant of vulnerabilities in the platform provider’s systems may have their data put at risk thereby showing information gap and market inefficiency that lead to costs being imposed on individuals rather than those responsible. These dynamics can be explained through social sciences theories like the  Social Exchange theory or the Conflict Theory. Clients reconsider their relationship with the enterprise on account of perceived risks and benefits which indicate rational calculations in accordance with Social Exchange Theory, meanwhile Conflict Theory reveals power struggles and conflicting interests among affected customers who want security and entities that consider reputation as well as financial matters; thus outlining bigger issues of corporate responsibility and consumer rights within society.