Two economic theories that come to mind when reading the breach notice letter are Rational Choice Theory and Keynesian Economic theory. In the instance of the letter, the company chose to use a third party company to operate their website, and as a result, the third party company was hacked, which led to a data breach. Since the third party company likely had a poor cybersecurity program in place, the servers were injected with malware, which resulted in a breach of customer data. Keynesian economic theory is also relevant because if the government were to increase spending initiative for cybersecurity, and grant tax breaks to companies who develop cybersecurity practices, this could help protect both companies and their customers in the long run. Determinism is also a relatable theory. Since they had a third party company operating the site, with likely little to no cybersecurity measures, it resulted in a data breach.