Week 12

Two different economic theories that relate to the letter would be Supply and Demand, and the Cost-Benefit Analysis theories. The supply and demand theory focuses on the need for something, and its availability affects its value. In the letter, the company is providing information (This would be the supply) about the breach to meet customers’ concerns and maintain trust (This would be the demand).

When it comes to the Cost-Benefit Analysis theory, this is about weighing the pros and cons of different choices. In the case of the letter, the company is considering the costs of informing customers against the benefits of keeping their trust. Understanding these costs and benefits, they can make informed decisions.

For the social sciences theories, I found that Social Identity Theory and the Social exchange theory relate to the letter. The social Identity theory says people define themselves by the groups they belong to and want to keep a positive image within those groups. The company’s response aims to show responsibility and support, maintaining a positive image among customers.

The social exchange theory looks at how people weigh the benefits and costs of their interactions with others. After the breach, customers may decide if the benefits outweigh the the potential risks. The company’s response influences these decisions based on what they say.

Leave a Reply

Your email address will not be published. Required fields are marked *