For this assignment, I was tasked with creating a sports-related social media persona. This persona had to be crafted using a series of personally created social media posts using the platform of my choice; I chose to use X. When deciding what type of persona I wanted to make, an idea immediately came to mind. As I disclosed in my bio, I am a die-hard, lifelong New York Jets fan. Being a Jets fan is no walk in the park. Year after year, we are excited about the possibility of turning over a new leaf and seeing our team succeed and reach the Super Bowl. This excitement is typically immediately met with disappointment and disgust following the start of the regular season.
This repetitive feeling of disappointment is felt by not only Jets fans, but really any fan of any historically awful sports team. According to my research, creating a popular and successful social media persona is best accomplished by first identifying a target audience. It felt like the best decision was to mold my persona around the relatable feeling of being disapointed by your sports team. This decision would allow me to expand my target audience and allow my content to be relatable to sports fans across the globe, as well as giving me room to be creative with my content.
Things I kept in mind while creating my content:
- Short and straight to the point phrases that clearly depict the message
- Creative use of hashtags
- Utilizing terminology niche to Jets fans
- Writing relatable quotes that dissapointed Jets fans have probably thought themselves
- Stay consistent with my persona’s point of view
I would consider myself humorous by nature. I felt like showcasing my disapointment through a jokeful manor would be a creative way to follow the outline of my persona. I wanted to poke fun at the delusion needed to stay a fan of the New York Jets. Doing so would allow me to instill the idea that my persona is that of a real fan and not just a critic, while also ensuring my content is still relatable to my target audience.
Following the Jets is similar to the experience of eagerly anticipating a poorly reviewed movie – you’re braced for disappointment, yet hold onto a glimmer of hope for a surprising twist. Crafting a persona tailored to the depressed Jets fan seemed authentic and universally relatable. It offered a connection point for die-hard Jets fans, as well as sympathizers who share the collective feeling of disgust and disappointment they may feel or have felt because of their sports teams.
The heartbreak of being let down by one’s sports team is a nightmare every sports enthusiast dreads. This felt like an emotion that I could sympathize with, and guide me while creating my content. My content strategy focused on scrutinizing the decisions of the Jets organization and venting about the consistent disappointment the Jets cause for their fans, which can unite Jets fans worldwide.