The organization that I chose for the course was Panera Bread, we worked on different assignments that catered to how the business would respond in actual situations. The whole purpose of doing writings such as radio commercials, platform creations, and releases was to get a touch of the real world. It helped improve not only our writing skills, but also our critical thinking skills that can be used for media opportunities in the future. Doing these activities helped me figure out how to navigate in situations that I would have to address issues that happened with consumers.