When going thought Budget and Financial statements module in this class I thought to myself that was the number one people are most conscious about. This can be a good and bad thing because I think that often times, the financial aspect of starting a business turns people off. It can be discouraging to think that the dream you once had might not make you any profit in return. I know that thinking about investing my own money up front with the possibility of it not working out is nerve wracking. I think that you have to not care in a sense and be willing to put everything on the line.