I think not just myself, but everyone could always work on their elevator pitch.  We live in a world where people are constantly used to getting their information in a very short format.  People watching less YouTube tutorials and are opting for more Instagram and TikTok for their short format videos is just one example.  I have to do a better job of understanding that everyone will not always have the time of day to hear me out and I need to attract their attention into my product as quick as possible and leave them with a feeling of wanting to know more.  I am trying to get into a venture that is very technical in nature and understanding how to translate that to into the most basic format but at the same time leaving the customer with the feeling of wanting more is always challenge.  I need to do a better job of telling the people what problem my service solves and how it works.  Often times I get to wordy in trying to compare my services with other competitors or methods or go too much in depth in why the problem exist, when I just need to look them in the eye and tell them that hey, this is an issue and we have a means resolving said issue.