Four potential ethical issues that arise when digitally storing information about an individual or individuals are privacy and confidentiality, the integrity of stored data, the efficiency of implementation, and data breaches or leaks. When an organization stores an individual’s private information, it is the organization’s responsibility to ensure the information remains confidential and the individual’s privacy is protected. For this reason, an organization must take the necessary steps to ensure the security of stored data so that no unauthorized individuals within or outside the organization can gain access. While ensuring an individual’s privacy is imperative, it is imperative to ensure that their data remains unaltered and uncorrupted. Data integrity is an essential aspect of an organization’s reputation. The corruption or loss of individual data is detrimental to the effectiveness and quality of service. For example, if an individual should attempt to access a service such as an email and their data is partially or entirely corrupted, it would reflect poorly on the organization’s reputation. A primary ethical concern for organizations is the efficiency with which new technology and user interfaces become implemented. For instance, organizations need to consider potential waste associated with deficiencies in their design and whether a significant loss of time or unnecessary use of resources is the result. If an organization’s method of storing data is blatantly ineffective, then the organization must improve the interface for its users. Finally, an organization is responsible for protecting confidential data from leaks and breaches. When an individual’s confidential information is held by an organization such as a hospital, the individual expects guaranteed privacy from outside and unauthorized users. Should a data breach occur within an organization, it is then the responsibility of the organization to inform any users who may be impacted and determine what has been lost or stolen.