This sample document for an incident is a required notice by law for companies to distribute the notice. In terms of theories in economics and psychologically is dependent on the context of this notice. The broad assumption that the data was not encountered or aggregated is melamine statement to separate themselves from the breaches effect. This is especially since it is the responsibility of the company to protect end users from cyber threats and criminals. Psychological theories on the perpetrator end would follow the different psychological theories like psychodynamics in which the hacker has had rough childhood and part of that was economical. This resulted in them learning how to hack and steal money from individuals. On the victims side they can feel vulnerable, anxious, or depressed depending on the severity. In terms of economic theories is that the impact is economically based on the what the hackers were able to stole. In this situation it was only very non-threatening credentials like names, phone numbers, and addresses which by themselves or incorrect are substantia, but at most it can lead to identity left which can effect people negatively. In concerns of overall economic theory usually the trust and stocks in the company will be negatively