1.What is design thinking?
Design thinking according to VanGenderen is a problem-solving process where it focuses on the
needs of the consumer instead of what the consumer’s wants. Design thinking is considered what
they call a human-centered approach meaning that human observation is taken in consideration
when curating ideas. Observing not only how the consumer or people engage with the product or
service but also taking into consideration the stakeholder’s culture and opinions involved.

2.How has design thinking influenced a product I use?
Design thinking is a method of problem-solving that prioritizes the demands of the user. It’s
probably employed in many items you use on a regular basis. Consider a smartphone, for
instance. Designers would first attempt to comprehend consumer wants, such as the desire for a
portable and user-friendly gadget, before brainstorming solutions, such as developing a compact
device with a touch screen, and ultimately designing and testing prototypes, which would lead to
incremental improvements to the interface, size, battery life, etc. A core tenet of design thinking
is the cycle of comprehension, creation, and refinement with the demands of the user at the
center, which makes products more intuitive and user-friendly.

3.What are the connections between opportunities and planning?
Planning and opportunities go hand in hand. By examining your situation, your objectives, and
the market in your area, planning can help you identify opportunities. You need sound planning
to seize an opportunity once you’ve identified it—such as a fresh business concept or a strategy
to enhance your offering. A good plan outlines the actions you must do, the materials you’ll need,
and any obstacles you might encounter. chances therefore provide direction for your planning,
and planning aids in taking use of those chances.

4.What opportunities have I missed?
Missed opportunities can be caused by things like insufficient awareness, a lack of exploration,
or failing to seize the moment. Reflecting on your experiences, being open to new ideas, actively
seeking knowledge, and routinely evaluating your goals and market trends are all critical for
spotting missed chances. You may find and go for chances that are in line with your goals by
keeping a proactive and inquisitive mindset.

5.Can a successful venture be unethical?
Yes, a business can be profitable and unethical at the same time. For instance, a business may
profit greatly by taking advantage of employees, misleading clients, or endangering the
environment. However, such success frequently has drawbacks, such as a tarnished reputation, legal issues, and a decline in the public’s and customers’ trust. Even if an unethical business
succeeds in the near term, it will probably experience significant difficulties in the future.
Business ethics are not merely the proper thing to do; they are also a sound long-term plan of
action.