25. What ethical issues might arise related to what I am working on?

The most obvious ethical issue that pertains to cybersecurity is that many of the advanced classes actually train you how to use hacking tools for “research” purposes. This is a legitimate need. Security researchers need to understand how hackers operate in order to defend against them. It can be a challenge though when someone’s entrepreneurial…

24. What have I learned from failing?

I have learned that most often my instinct is accurate. I rarely fail and think that I never saw it coming when I reflect on my failure. When I start to notice warning signs from my intuition that something might not work out as I intended, I start to do some internal risk analysis. This…

23. How is failure good?

Failure is good because it is the best way to learn. Failures are an indication that you have tried to succeed. Perseverance to overcome your failures is what makes a project or business successful. Failure is only bad if lack the awareness to learn or you give up after a failure. Google and other tech…

22. Is entrepreneurship an art or science?

To me, entrepreneurship is a blend of art and science. Starting with science, entrepreneurship is most successful when the entrepreneur follows a process of known best practices to bring their innovation into reality. Blindly fumbling through the steps of market research and starting a business is a recipe for disaster.  Back to art, even artist follow…

20. What are my strengths and weaknesses in pitching?

My strengths have always been technical knowledge of the idea. As an engineer and self-proclaimed nerd, I find it easy and interesting to know a product inside and out. This is beneficial so that I am able to answer questions as they come up.  As mentioned above in the previous question, I need to practice so…

19. How can I pitch ideas better?

I can improve my pitch by practicing as much as possible. By practicing a 30-90. second elevator pitch I can improve my ability to be succinct and express my idea in a minimal time with the most clarity.  Once I have this technique mastered, it’ll be easier to tailor my pitch to other audiences and add…

18. What types of marketing sway my decisions?

Upon reflecting on my purchasing decisions, I am often influenced by a true sale offering a lower price on an item. However, I am hyperalert for a false or artificial scarcity. For example, I like using the Panera Bread app to place orders, but I absolutely despise when an offer is flashed in front of…

17. What does psychology have to do with marketing?

Psychology is the study of the human mind and how it affects behavior. Marketing is trying to influence a customer’s behavior, so they are closely intertwined. Understanding the mindset of the five groups of the population from innovators to laggards on the diffusion curve can help propel your product into the “S-curve”.

16. Why do entrepreneurs get in trouble with the law?

As discussed in last week’s entry, setting up the wrong type of business and infighting between owners lead to legal trouble. Going further on this topic I also feel that many legal issues come from ignorance. Specially ignorance of legal requirements and how severe the impact or fines can be. Most new entrepreneurs are just…