Maslow’s Hierarchy of Needs
Physiological Needs:
This level includes basic survival needs like food, water, and shelter. In the digital realm, online grocery shopping apps (Instacart), food delivery services (Uber/Doordash/Grubhub) , and weather forecasting apps (Accuweather, Apple Weather) are examples. Access to online platforms for purchasing necessities contributes to meeting these physiological needs.
Safety Needs:
Safety needs involve personal and financial security. Online banking (Navy Federal app), secure payment gateways, and encrypted communication apps address these needs. Cybersecurity measures, like two-factor authentication (Duo) and secure website connections, contribute to a sense of digital safety.
Love and Belongingness:
This level involves social interactions and relationships. Social media platforms (Facebook/Tinder/ X), video conferencing tools (Skype) , and online communities facilitate connections with friends, family, and colleagues. Virtual events and collaborative platforms support a sense of belongingness even in digital spaces.
Esteem Needs:
Esteem needs encompass self-esteem and the recognition of others. Social media likes, positive online reviews, and professional networking platforms contribute to digital self-esteem. Online courses and certifications also support the development of skills and competence, fulfilling esteem needs.
Self-Actualization:
Self-actualization involves realizing one’s full potential. Educational platforms, creative software, and online learning resources enable individuals to pursue personal and professional development. Platforms that foster creativity, such as design tools and coding platforms, contribute to self-actualization in the digital space.
Self-Transcendence:
Some versions of Maslow’s Hierarchy include a sixth level, self-transcendence, which relates to the desire to go beyond oneself and contribute to a greater cause. Online platforms for charitable donations, crowd-sourced volunteering opportunities, and social activism websites provide avenues for digital self-transcendence.