Entrepreneurship isn’t a subject that is diametrically opposed to either being an art or a science. It is a subject that can be classified as and utilizes both arts and sciences. Entrepreneurship requires a creative eye to effectively innovate an idea, generate a design, and achieve the interests of consumers. This is where arts play a vital part in entrepreneurship. However, effectively marketing the product requires an in-depth look into the psychology of consumers. An entrepreneur must understand consumer purchasing habits and practical, persuasive tools that are relevant to their demographic. This is where science is relevant in entrepreneurship.