Hello everyone! I want to have a quick discussion on why I think social media is important for a sports organization. This blog post may be a bit more academic than my others, but I promise to make it entertain. Let’s imagine you are starting a sports organization company. To get any attention nowadays, you need to have a personality on the internet. “When running a sports organization, the most important aspect is to engage with your audience. Engaging with your audience allows you to understand their preferences and dislikes. Boring social media accounts are not enjoyable to follow, so it is crucial to keep the engagement level high. For instance, ESPN shares controversial topics to encourage audience engagement. Building a brand is crucial for success in the sports industry. Everyone wants to make money, but having a personal brand is what sets you apart. Your personal brand is what you are known for in the industry. If, for example, I were to start a brand for Draymond Greene, I would position the company as edgy and aggressive. This is just one example of how branding can work in the sports industry to help you achieve your goals. This is related to social media engagement, where you need to interact with interested individuals and provide real-time updates. When a live sports game is being played, people will be searching for your opinion and perspective. Utilizing this opportunity can assist your organization in gaining recognition. The next important thing is to showcase exclusive behind-the-scenes content. Stand out by providing viewers with a glimpse of the extraordinary. Data insights can be integrated with social media engagement, but it should be viewed more as analytical data. By analyzing which posts have the highest engagement and which ones have the lowest, you can determine what and when to post, which can greatly benefit your social media strategy.