Having the opportunity to take COMM495 Sports and Strategic Communication the main take away I took from this class was that social media does play a huge role in the sports business. With each assignment I had the opportunity to… Continue Reading →

Last year March 2020 a huge outbreak of a virus hit the US causing many lives to change. The coronavirus is a deadly disease that killed and affected many people around the world. When it came down to athletes and… Continue Reading →

Six-time Olympic gold medalist Allyson Felix has spent her entire career focused on track. But since becoming a mother in November 2018, she emerged as a feminist activist front and center in her newly sponsorship with Athleta. Felix broke ties… Continue Reading →

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Social media has always played an important role within sports organizations and campaigns. Social media provides the opportunity for teams, athletes, and leagues to connect and engage with their fan base at any given time making it one of the… Continue Reading →

My sports media consumption “diet” has made a change but personally, I would not say it made a dramatic change compared to others. There were nights driving home after a long game listening to the radio with my dad on… Continue Reading →

My sports media consumption “diet” has made a change but personally, I would not say it made a dramatic change compared to others. There were nights driving home after a long game listening to the radio with my dad on… Continue Reading →