Currently, IT, along with an open mind, should be a priority in every business model, IT keeps businesses malleable to the changes of today and forces them not to be complacent by continuously fostering upgrades for efficiency. Adaptability is crucial, for example, Kodak did not feel that digital cameras would replace film, blockbuster did not see streaming services as a threat to their empire or that Nokia phones had any fear of competition from android and apple operating systems. With social media platforms being a prime hub for advertising, businesses need an efficient IT system in order to compete in the economy of today.
Obtainability in a business is a must with the ability to seamlessly communicate and work with suppliers affecting decisions in company financials. An effective IT model is key to gathering analytics for addressing supply and demand and promoting innovation to improve current systems. Reaching a target audience is key but more importantly it is building a reputation for trust and security. Gathering analytical data and using it in real time is vital to better streamline their operations as quickly as the algorithms that govern social media platforms which provide the Data bits that are gathered everyday as a marketing tool.
Effective cybersecurity requires a holistic approach, integrating people, technology and processes to foster a culture of security awareness across all organizational levels. (Shah, 2019) Companies are requesting more information to sign into your own account through websites and apps, people may be more reluctant if a sense of security is compromised by known data breach. Roles of an organization’s IT does not stop with the IT department, Cybersecurity requires training and participation from all members of an organization to being conscious of phishing, DDOS attacks through malware and OPSEC awareness.
Business models today are now implementing AI into their business models, one example that would appeal to employers is making smarter decisions in improvements in the hiring process. The company was able to achieve its hiring objectives, reduce turnover and lower its cost of employee acquisition. (Lee,2019) Despite potential reservations from using this technology for fear of replacing people, it is currently focused on managing people, unfortunately, big businesses have historically outsourced their supplies for cheaper for profit. One question is whether AI on it’s own will eventually teach itself to the point where it will replace labor and IT staff when the program itself has the ability to keep learning and improving.
References
Shah, Chirag. Cybersecurity: A Key Business Imperative, Not Just A Technical Problem
Forbes, Sep 17, 2024
Naoum, Kat de. 20 Companies That Failed to Adapt to Disruption and Paid the Ultimate Price Thomasnet.com, Apr 28,2025
Rosenfeld, Jordan. What Everyone Can Learn From 5 of the Biggest Company Failures in History | Nasdaq Nasdaq, Aug 02, 2023
Lee, Jaehun. Suh, Taehun. Roy, Daniel. Baucus, Melissa. Emerging Technology and Business Model Innovation: The Case of Artificial Intelligence – ScienceDirect
Science Direct, Jun 6, 2019