When a product is being considered, a group of people begin brainstorming to understand the problem and to figure out ways to come up with a product to solve the problem. Take a product like hand lotion. Hand lotions are used to soften the hands and prevent dry skin. This group is tasked with coming up with a lotion that will help diabetics with their dry skin. This group will use all their expertise to come up with a different type of lotion that no one has ever thought of before. They would use the framework of design thinking and produce the product.