In a successful entrepreneurship, you must market your idea or product to your targeted audience. In order to know what marketing strategies will work for you, you must understand your targeted audience. You need to understand how they think, feel and their decision-making process. With your main goal of trying to convince them to purchase your idea/product, if you know what appeals to them and makes them want to try the product, then you have led a successful marketing campaign.

 https://astute.co/using-marketing-psychology-to-influence-consumer-behavior/