Question: What is the context in which viewers will use this image? What do you think has the most emphasis in this image? What do you think the tone of the image is?

I chose this image of a coffee house in SoHo. I think that the context viewers can use this image in would be a post on social media about coffee houses in New York. I think the emphasis in this picture is placed on the word coffee. You can see the word coffee five times in this picture and each one is a different color or font. Which also means that the emphasis is placed on the fact that the picture is of a coffee house. There is absolutely no way you would look at this picture and not know that it is a coffee house. When I look at the image I sense a happy or bright tone. The coffee house looks cool and like the inside would be sort of cozy and since I enjoy coffee, when I see a picture of a coffee house my mood brightens. I think the tone can differ depending on who the audience is. If you show this picture to a group of people who hate coffee or who hate this particular coffee house the tone they get from this image might be more negative than the tone I thought it was.