This infographic immediately caught my eye. For starters, I love cats even though I am allergic to them. At the moment my parents have two and since I am in college I really miss them. Even though this infographic is very simple in its layout it is able to effectively get its point across. The creator of this document did a great job at choosing a typeface that was easy to read and chose smaller icons to incorporate with the captions.

This infographic makes me wonder did the author have a clear idea of what they wanted the message of their infographic to be in the first place; or did they go through a lot of trial and error to get the result they desired? Did they think about what kind of emotions they wanted the viewer to be feeling? I wonder if they knew what they wanted their target audience to be.

In the end, I believe that the author was able to create an effective infographic. It is not only very insightful but also very visually appealing which I think is important when it comes to an infographic.