The purpose of the advertisement that I have chosen could be two things. The first could be to inform people of the dangers of their action. It could also be used to persuade people into not doing something. The theme of this piece is drinking and driving. The audience could be seen as universal, but I will go deeper in depth later on in my reflection. The linguistic claim of this advertisement is simply, do not drink and drive. The visual supports these claims by using a man getting punched in the face, to insinuate a car crash. The creator also uses physical altercations to show just how strong of an impact that driving drunk can have. 

I would like to argue that my visual argument doesn’t directly appeal to only one audience. However, it appeals to multiple audiences. I argue this because I feel as though any can be touched, or persuaded by this advertisement. Drinking and driving is a worldwide issue that not only affects drinkers, but victims of their actions as well. So, I would like to think that it appeals to everyone. Arguably, this advertisement could have had the intention to only appeal to people who drink in drive. So in that sense, I would argue that the design persuades that argument by pulling at their ethics. To me, the imagery is saying you wouldn’t punch someone in the face, you shouldn’t drink and drive. While the image makes the message a bit complex, I feel as though any person viewing can understand the message. 

The four design principles that are presented in this article are; response to color, visually organizing information, copyright materials, and shaping visuals. The first principle, response to color is represented by using a dark design choice. The color scheme uses dark colors, and uses bright colors to highlight things that need to be remembered. Such as, the two cars colliding, and the phrase “stop the violence, don’t drink and drive.” The second principle, visually organizing information has also been used. The readers’ eyes go directly to an area a little off certain of the page, where you can see the collision, as well as the message of the article. The font was a little larger in the beginning, and then gradually got smaller. However, the color is bold, which draws attention to the message as well. Thirdly, the illustration uses shaping visuals. This helps convey and appeal to the readers emotions. This is done by showing the man getting punched seemingly hard, in the face. They also did this, by placing one car on each hand, to represent two different vehicles.  Lastly, the advertisement shows a check copyright. In the bottom right corner, the advertisement shows where the idea originated from, and who it was actually for. This shows honesty and trustworthiness in the advertisement. 

Many times in visual elements they try to appeal to the reader by using ethos, pathos, and logos. Ethos is used to appeal to someone’s character and ethics. They did this by using a fight. In this instance, it’s no debate that punching someone in the face is unethical. However, it could be a debate as to whether or not a car crash is. So this depiction pulls at the ethical conscience of the viewer in this manner. Pathos, appeals to the emotions. The cartoon does this by showing a man who is  obviously in pain, the person seeing the advertisement may start to sympathize with the man shown in the image. Lastly, logos is used to appeal to the reader’s logic. In my opinion, I don’t think the advertisement did that good of a job at using logos to reach the reader. However, if they were to add something, it could be some facts or statistics that have to do with drinking and driving. If they add something to that nature, I think the advertisement will appeal to the logic of the reader. 

Overall, I think this piece was good at being persuasive. I also think that the illustrator did a good job at appealing to the viewer. In terms of use of color, and phrases. The main theme of this piece was to convey the importance of not drinking and driving. I do think that this advertisement captured the audience’s attention, making them think twice about drinking and driving.