Journal 4

1.   Why do entrepreneurs get in trouble with the law? Entrepreneurs get into trouble with the law because they do not know the answers to the right questions. Some of the questions that they may need a solution to are:
a. Do I have to register as a sole proprietor? 
b. Do we have to register as a partnership? 
c. Do partnership agreements need to be in writing? 
d. What do C-Corp and S-Corp stand for? 
e. Can I name my LLC anything I want? 
f. Do I need to use LLC in my name? 
g. What are the taxation features of an LLC? 
h. What are the differences in taxation on the LLC and the S-Corp?
i. These questions are all legally related, and they need to find the proper representation to help guide them through finding the answers. Often, entrepreneurs either do not see the excellent picture or try to represent themselves, which is problematic and leads to trouble with the law.

2. What does psychology have to do with marketing?
Marketing psychology is the scientific approach to consumers’ thinking, reason, and feelings about various products. It is also about integrating psychological principles into promotional content, marketing technique, and sales method. Marketing psychology looks at human behavior and identifies multiple ways and how these correlate to consumer buying decisions. The main objective of marketing is to make it seem or persuade people that they need a specific product through advertisements or other marketing campaigns like promotions. When psychology is conjoined with marketing, meaning marketing campaigns founded on an awareness of consumer needs and buying behavior, it makes the marketing campaigns more attractive to consumers, which leads to a sizeable substantial number of sales.

3. What types of marketing sway my decisions?
Persuasive types of marketing are the ones that persuade my decisions. For instance, the promotions or advertisements that inform me about a particular product that I may need are the ones that attract my attention. 
There are types of ads that show a particular product that does not persuade me to buy them because they do not catch my attention. The ad has to try harder to turn my no into a yes unless it’s something I plan to buy soon unless the promotional or ad convinces me I should get it now because it might not be on sale or not in be in stock later on.
The main reason for buying a product is what I need it for and what the product does to help or the purpose of its function, and then my second option, which should be my first reason, is the price. 

4.   How can I pitch ideas better?
Pitch ideas can be understood better if you know the inner making of the pitch. I want to add enthusiasm and confidence to my pitch. After all, it helps others understand how invested I am in my vision and confidence because it will show them I mean my pitch. If others see how passionate I am in my pitch, they are more likely to be curious about the topic that I am pitching to them.

5.   What are my strengths and weaknesses in pitching?
My strength in pitching is that I like to communicate verbally with people; it’s easier to express in person than through a computer or a phone. I enjoy speaking to people about things that I am interested in and passionate about, making this one of my biggest strengths in pitching. My weakness is pitching is that I can also be too shy in front of others, like in public speaking, and forget to pitch what I’m supposed to pitch because I’m too shy.  

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