<\/p>\n\n\n\n
1. Why do entrepreneurs get in trouble with the law?<\/strong><\/p>\n\n\n\n Entrepreneurs may get in trouble with the law when they unwillingly or willingly break the law or a consumer sues them. For example, a consumer may sue a company over misleading claims by the company in their advertisements. Another example is when entrepreneurs replicate someone’s invention without the original inventor’s consent or are involved in tax fraud.<\/p>\n\n\n\n 2. What does psychology have to do with marketing?<\/strong><\/p>\n\n\n\n Psychology helps us understand human behavior. We need to understand their behavior to convince people to buy a product. For instance, psychology shows that humans are not typically rational decision-makers. Their decisions are influenced by how the information is presented, which is the framing concept from the ‘Prospect Theory.’<\/p>\n\n\n\n 3. What types of marketing sway my decisions?<\/strong><\/p>\n\n\n\n As a human being, I can change my decision according to how a message is presented. It is more likely that I will be willing to buy something if I am told the advantages of the thing than if I am told its disadvantages.<\/p>\n\n\n\n 4. How can I pitch ideas better?<\/strong><\/p>\n\n\n\n Several things can make me pitch ideas better. I can pitch an idea better by including essential information: a solution to a problem, explaining how the answer works, proving there is traction, and showing expertise. I can also do better by using Guy Kawasaki’s 10\/20\/30 rule. By utilizing this rule, I should use a maximum of 10 slides for my presentation, 20 minutes, and a font of 30 points.<\/p>\n\n\n\n 5. What are my strengths and weaknesses in pitching?<\/strong><\/p>\n\n\n\n My strength in pitching is that I am a storyteller. I can engage my audience, draw attention, and make my pitch memorable by telling a story. But I need to improve my speaking English.<\/p>\n","protected":false},"excerpt":{"rendered":" 1. Why do entrepreneurs get in trouble with the law? Entrepreneurs may get in trouble with the law when they unwillingly or willingly break the law or a consumer sues them. For example, a consumer may sue a company over misleading claims by the company in their advertisements. Another example is when entrepreneurs replicate someone’s… <\/p>\n