Narcisse Teyiri 

Professor Porcher  

Entrepreneurship 

21 September 2023  

Journal entry: Week 4 

Why do entrepreneurs get in trouble with the law? 

For a variety of reasons, entrepreneurs can find themselves in legal difficulty. Here are some common circumstances that might lead to legal troubles for entrepreneurs, as well as an example of a lawsuit for false advertising: 

When advertising or marketing materials contain inaccurate or misleading information, entrepreneurs may face legal problems. This can lead to lawsuits from customers, competitors, or regulatory organizations. For example, someone may promote a device that may prevent viruses from infecting your computer. If you cannot provide evidence of how your product works to back your claim, you may risk legal action because the results may differ from your claim. 

What does psychology have to do with marketing? 

For cybersecurity entrepreneurs, psychology has a direct connection to marketing. It assists them in understanding consumer behavior, developing effective goods and marketing tactics, establishing trust, and influencing decision-making. Entrepreneurs may better handle the human component in cybersecurity by adopting psychological principles, increasing their chances of success in a highly competitive and fast-moving business. 

What types of marketing sway my decisions? 

Marketing techniques and methods of different kinds can affect individuals’ decisions to invest in cybersecurity products or services. These methods involve a variety of psychological and marketing principles to build trust, establish value, and address potential customers’ specific concerns. Consider thought leadership, security certifications, influencer marketing, and so on. It’s crucial to note that the successful outcome of these marketing methods will vary depending on the audience you are targeting, the exact cybersecurity solutions you provide, and the competitive landscape. Combining different techniques and constantly assessing and refining your marketing efforts will help you influence decisions and succeed as a cybersecurity entrepreneur. 

How can I pitch ideas better? 

I’ve had to do a pitch before, and it wasn’t excellent or complete. I was more concerned with defining the innovation than with providing the information that the audience needed. Now I have some ideas for how to improve my pitch. to begin with a strong hook or problem statement that will grab my audience’s interest. In addition, to have a solution to my problem as well. Demonstrate value in ways such as Defining the advantages, such as better security, lower risk, or cost savings. To back up your statements, use concrete statistics or case studies. I believe that asking feedback is what will be necessary to have another person look at it. They might help me see my flaws or what I’m lacking. 

What are my strengths and weaknesses in pitching? 

My strength, as stated in the previous question, is knowing the description and what my situation involves. Also, I don’t know why helping others is easier than helping myself. I can’t think of many strengths right now. But I have a lot of flaws that I need to work on. Staying on task, explaining how the opportunity will benefit society, and offering information that could help my pitch go live are all examples. Such as fixed costs, employees’ pay, how to expand, who to provide services to, and so on.