Jean Kilbourne’s video, Killing Us Softly III, is an eye opener. I knew before that women have always been seen as “objects” or that we play a certain role — a wife, a mother, the nurturer, soft, etc. However, one of Kilbourne’s points stood out to me and that is when we see ads that dehumanize or stereotype women, that conveys a message not only to us women but to men as well. It is as if we are sending a message that it is okay to look at women that way. I also realized that these ads actually have worked on me on so many occasions, especially when buying cosmetics or skincare products. When I see a beautiful, flawless face on a magazine or an advertisement it catches my attention without fully realizing the effects and the messages these ads have on both men and women.