• Representativeness heuristic – Making judgments based on current stimuli or events resembling other stimuli or categories. IF you resemble a certain group then you probably belong to that group. Seeing someone with sports clothing most likely will mean they are part of a sports team. Belonging in the “jock” group or the soccer team/group. I think it can lead to an incorrect inference by maybe they do look like a certain group but do not necessarily belong to that group.

• Availability heuristic – I like to describe this as basically what someone thinks is right automatically, but it is not. Some people think that everything will be handed to them. However, That is not the case in life. Hard work and effort are needed. Not everything we automatically think is right is right. I think this is where doing research helps us verify our thoughts and ideas.

• Anchoring & adjustment heuristic – Using numbers as a start point than making adjustments from there. For example, I think one that I always seem to fall for is sales or deals on items. I would see a deal that says spend $100 and get $30 off and say I got to use that deal. Even on sales like I would see the starting price and see the price it is now and have that urge/compulsion to buy the product. I would say this heuristic leads us to sometimes make bad decisions when buying something or kind of impulse our decisions.

• Status Quo heuristic – An easily memorable thing and that the old is better than the new. I can think of plenty of things when it comes to this heuristic. Many people when debating on former athletes or even movie remakes people tend to have that connection with the old side. They have a fond memory of it and maybe an experience that keeps a connection with them. Sometimes the new will be better than the old.