Honestly, this Ted talk truly/fully gave me a sense of how bad ads were presenting, stereotyping, and dehumanizing women for self-gain/profit. I did notice that ads would use women and stuff to sell their products, but the ted talk fully laid it all out there and presented how bad this situation is. This video explains how there are ways to stop this and how there are organizations/groups that are taking steps in the right direction. Such as the brave girl alliance.
Representative Visual Image:
It is relevant because it is trying to justify that men are fat and how all women are/should be slim and smoke slim cigarettes. It is also trying to justify smoking cigarettes which makes it an even worse ad.
This ad came out in the 1990s kind of starting the period of hyper-sexualizing women. The company is using these “hot” and “attractive” women into selling its products. Creating this sexual image of women most people have today. Then companying it with “you know you want it” quote/phrase.
As the video explained this ad dehumanizes women and creates an image that women are objects. This entices women to buy these bras and creates the idea that all women should be slim and fit to be attractive. Also using the phrase “hello boys” helps support the ideas.
Looking at the ad it seems to be a good advertisement pushing a good message to all women to have a body that they want. However, it was found that Dove still photoshopped the women to make them look more perfect, erasing their imperfections. This type of distortion can create many insecurities in women and some may lead to tragic outcomes.
During the time this image was used to uplift women to take over the jobs of men that were sent to fight in the war. The video had some claims about empowering women and stopping dehumanizing them. I find this ad to do that a little bit giving them some power and confidence to not only do the jobs of the men but to also do anything they dream of. It shows that women are not useless and should be able to do anything they would like and not just stay-at-home wives or be seen as the property of anyone.