After reading the sample data breach notification letter, several economic and psychological social science theories come to mind. From an economic perspective, rational choice theory applies as the company chooses to notify customers in a way that serves both its reputation and customer trust—acting in its best interest. Classical economic theory also plays a role, as the company functions within supply and demand by selling glasswasher parts, and the breach potentially disrupts this economic flow. Psychologically, determinism is relevant because the company’s actions are shaped by prior events (the breach and investigation). Relativism comes into play as the company frames the incident in a way that softens blame, suggesting that context matters in understanding responsibility. Finally, influence theory is evident in the company’s attempt to guide customer behavior with recommended protective steps.