Marketing that feels targeted and personal has the most influence on me. When a campaign seems to speak directly to my interests and needs, I’m more likely to be engaged. Furthermore, social proof such as customer evaluations and testimonials influence me. Seeing other people’s positive experiences gives me trust in a product or service. Finally, emotional marketing appeals that link a product or service to feelings of happiness, security, or belonging have a tremendous impact on me. These methods make me feel a stronger, more intimate connection to the business or product.