My name is Jaira, and I am a graduate student majoring in sport management. I graduated in Fall 2022 with my undergraduate degree in marketing with a minor in management. I plan to use my marketing and sport management degree to work in sports marketing with a professional sports organization. Sports have always been a big part of my life. I finished off my high school career playing basketball, volleyball, and running track. I am taking this class because I understand how important it is in marketing to engage with your audience. This course can provide me with more strategies on how to reach more spectators and increase fan engagement. I like how sports can be used to bring people together and provide exciting experiences for everyone involved. Tradition and history are a big part of sports as well and allow spectators to enjoy the social aspect of the game.
