The sport industry has found great ways to grow their audience through different media outlets that were not as popular in promoting sports five years ago. Television used to be one of the greatest ways to stay up to date with sports whether it was through shows like “Undisputed” or the news having sport topics explaining what had occurred in the life of sports. Although I still do not watch sports all the time, I consume more now than I ever have. The different sport media platforms provide accessibility, convenience, and short clips that have changed the game in the world of sports. I consume a small amount of sports every day now through Instagram, YouTube, and TikTok. TikTok tends to have more interesting content, and funnier videos that catch my attention more than any other platform. I have also become more interested in learning about other sports like softball, football, etc., that I would not have cared about five years ago. In the next five years there will be more innovation pertaining to the way sport media is used on social media. I believe that rarely anyone will be using television to watch sport content because of all the available resources that are more cost effective. In the next five years my consumption will increase even more, and YouTube and TikTok will continue to be the most popular platforms for me to watch sport media. If I could make one change to the sport communication landscape, I would change the amount of subjective information being broadcasted. A lot of times the media will give a certain narrative to certain stories and make that narrative seem like facts when it is only an opinion. Unfortunately, I think that the sport media landscape will become even more subjective in providing information due to certain connections that the reporters and broadcasters may have in the industry.
Feb 26