My Penpal Mikayla is big on giving back to her community, and just recently held a Community Day with the help of her alma mater Hampton University. She has used her influence to help those around her which is why a “Youth Fest” at Hampton University would be another fun event that she could help host! The event would be completely free with donations being accepted to help support the youth in the Hampton Roads area. I created the flyer ( below) with Mikayla’s Sport Xposure Podcast, and Hampton University’s brand colors in mind. Athlete graphics from different teams are also displayed to appeal to various sport fans. The event would be perfect during the spring because there is nice weather, and it could be outdoors, allowing more people to attend.
Mikayla partnering with Hampton University makes the event even more special since she played basketball and graduated from the institution. There would be special guests from the sport industry, food, competitions, prizes, and networking opportunities that could help propel the youth toward their college/ career aspirations. It was important for the flyer to state that there would be free food, and other fun activities since expenses tend to affect the number of people that attend certain events. Now that sport podcasts have taken off, there are youth that would be interested in hearing what it takes to build a successful podcast. Why not here from Mikayla Sayle herself since she has built her very own from the ground up; amassing 20.8K followers on Instagram?! Since the event would take place from 5:00 to 7:00 PM, Mikayla could speak to the youth for about 30 minutes at the beginning of the event and answer any questions that they would like to ask her.
Marketing Strategy
This event would be marketed as the “Hampton Roads Youth Event of the Year.” Marketing would begin in the fall so everyone has adequate time to prepare for the special occasion. Mikayla would post the flyer on her podcast and personal Instagram page. We would leverage more publicity by creating a social media giveaway that would require all participants to follow her podcast Instagram page, share the flyer to their Instagram story, and tag three people in the comments. On her podcast, she would talk about the event at the beginning before interviewing her guests. Hampton University would also be able to collaborate with her on her posts like they did for her recent Community Day event, and repost her content. Paying for ads on Instagram and other social media platforms would also be an easy way to reach more people. Explaining the reasoning behind the event, and how it will be used to make a difference for the youth in the community would also be beneficial in creating awareness, and possibly finding more partnerships. Mikayla would provide more details about the event on various local radio stations to get the word out, and appeal to the youth by creating trendy videos on TikTok using the hashtag “YouthFestHR.” The amount of media attention behind the event will create a lot of excitement within the community, and lead to a great turnout!
