In today’s digital world, social media is a powerful tool for building personal brands, especially for those of us passionate about sports. For this assignment, I created a TikTok persona centered around being a fan of two iconic New York teams—the Jets and the Mets. This blog will dive into the approach behind crafting this persona, the humor-driven content I’ve created, and how it connects with other fans who understand the highs and lows of being part of these fanbases.

When developing my TikTok persona, I knew I wanted it to reflect the emotional rollercoaster that comes with being a fan of the Jets and Mets—two teams that, let’s face it, often leave their fans feeling both heartbroken and hopeful. My goal was to create a persona that would resonate with fellow fans by showing that, despite the frustration, there’s always a lighthearted side to fandom.

I decided to focus on humor as the driving force behind my content. The tone of my persona is fun, sarcastic, and relatable, playing on the struggles and celebrations that come with being a lifelong supporter of the Jets and Mets. The target audience for this persona is fellow sports fans—specifically those who follow the Jets and Mets—who can laugh with me about the unpredictable nature of being part of these fanbases.

The content I create for this persona revolves around short, snappy TikTok videos that highlight both the struggles and joys of supporting the Jets and Mets. From celebrating rare wins to laughing at inevitable losses, I try to capture the true essence of being a fan of these teams. I use humor to poke fun at the teams’ mishaps while also embracing the moments of glory, no matter how few and far between they might be.

One of my strategies is to create relatable, funny skits that exaggerate the emotional ups and downs that Jets and Mets fans experience. For example, I might post a video of myself celebrating a rare Jets victory, only to follow it up with a skit about how the Mets inevitably break my heart the following week. The contrast between the highs and lows adds to the humor and keeps the audience engaged.

I also use trending sounds and TikTok features like filters and text overlays to make the videos more engaging and playful. Whether it’s mimicking dramatic sports commentary or reacting to frustrating game moments, I make sure to keep the content fast-paced and entertaining to match TikTok’s style.

I may also try to dabble into a whole range of sports topics!

Here is the link to my TikTok!

@javisnothim