I am now required to discuss four ethical issues that stem from storing personal information electronically. This required a lot of thought throughout this process of writing. To begin, the first issue that comes to mind is how the data will be stored. For example, if the data is stored in an unsecure location, it would hypothetically be susceptible to theft. This issue should not be taken lightly in the ongoing rise in data theft in recent years. Another ethical issue that I can see is how the data is used. For example, big tech companies such as Facebook, sell user data to advertisement agencies. This is done to better tailor ads towards the interest of a specific consumer. However, in most cases this is done without the user’s knowledge. Furthermore, there’s still an issue with how accurate the data is that had been collected. If a tech company gathered incorrect user data, it could hinder the users experience online. For example, if the data was incorrect, it could expose the user to inappropriate content. Through personal experience of individuals, I know, this specific instance has already been encountered with the popular Wish advertisements. Finally, the last and major issue is whose data is being collected. Knowingly or unknowingly collecting personal data of minors is highly unethical. An amendment to the Children Online Privacy & Protection Act (COPPA), known as, The Do Not Track Kids act of 2018, has prohibited companies from collecting data of users under the age of 13 without the parent’s consent. And, it would require companies to disclose what the data will be used for to the parents. Also, it would prohibit the act of targeting children with specific ads. This is a step in the right direction. However, for children who don’t make their age known over the internet, it exposes them to the same predatory practices as legal adults.