Throughout the last couple of years social media has become a cornerstone of the sports world. There are no professional teams in the world without a Twitter, Facebook, or Instagram. It is essential to build a mainstream audience in today’s sports world, without that blue-check on their account it’s hard to build a worldwide audience. Yet sometimes, simply having an account is not enough, the moderator of the account must always be caught up to date in recent news, while also being able to provide their own content to entice and attract new fans on social media. Something I found very interesting through my reading of the Sport, Public Relations and Social Media article was that having sponsorship related to your team or sport, and how it is a very smart, low-risk way to gain news fans. Immediately, this got me thinking about what sponsorship’s I know of in sport, then I thought about what the greatest QB in NFL history earlier this month did, and instantly, the Gatorade bath came to mind. Gatorade is one of the biggest sponsorship a team or sport can get, and Gatorade, already known for being a ‘sports drink’ , gains popularity from athletes playing sports, endorsing their team or sport. In this case, weeks prior to the Super Bowl, early betting for the game arrived, and millions and millions of dollars where spent on guessing the color of the Gatorade spilled on the head coach of the winning team. Notice how it’s not ‘the color of the liquid’, it is ‘the color of the Gatorade’, so instantly Gatorade is associated with a sport, and also, associated with one of the best prop bets there are in all of sport. In Gatorade’s case, this is a win-win scenario, and to find out how social media was connected to this, I went on Gatorade’s Twitter account and discovered they put up polls about what the color was going to be, so obviously this was a social media campaign influenced by Gatorade, they wanted to promote this popular trend of the color of the Gatorade, and without a doubt they succeed in bringing more exposure to their brand, the NFL, and the Super Bowl itself, and ultimately took my money because I personally bet a couple of bucks on orange.