Companies of all types and sizes can crowdsource bug finding by allowing the open bounties for the hackers who use their skills in a positive and professional capacity.  The main advantage is that instead of having a single person on staff you can have many people paid in smaller increments to all be looking at the same time.  This is smart and in line with the theory that many hands make light work. In this case, the more good hackers you have using their various and different skill sets to attempt to locate bugs and potential for breaches, the higher the benefit is to the company to quickly and efficiently identify bugs early on in the program or system’s life span.  It also provides small companies with less to invest in cybersecurity the same opportunities for information gathering and patch deployment as larger companies by tapping into the same pool of skilled technicians.