Franchising – Multiple companies alike or identical under the same system. When you franchise a company you give everything a set of rules. For example: Taco Bell has a certain way the wash their windows, they prep their food a certain way, employees are trained in customer service a specific way. There are a set of policies and protocols that govern the way a franchise operate to ensure that the same services are provided the same way at each location. Tony DiSilvestro says that when you buy a franchise you buy the system.