Tony’s company Ynot Italian follows three tiers in maintaining company values: Family, community, and quality. Making the business family friendly so that everyone feels welcome is a must. For example: Having posters of cartoon characters, and a child’s favorite movies playing gives a kid the idea that this is a fun and cool place for them to be in. You might appease adult men by hosting their favorite sports teams or events. Upholding the community tier could consist of sponsoring local charitable events, a little league sports team, or even giving back to the community. Quality tier is all about the preparation of the product or service being provided and how you want your customers to remember you. It is a good idea that a business stays consistent on all aspects of their model.