The first economic theory that relates to this notice is the Information Asymmetry theory. The information asymmetry theory is the idea that one side of a transaction has more or better information that the other. I think this relates as the company knew about the breach before the customers knew as police requested that notifying customers may throw a wrench in the breach investigation. I think the second economic that can be applied is the Cost benefit analysis. The cost benefit analysis is the weighing each decision to see which promotes the best outcome while saving and protecting assets. In this case the company had to decide between notifying customers straight away or waiting to do it based on police recommendation . For the company this decision was very important as it would definitely effect their business and profits.

As for social science theories the first one that I think relates to this is the Social Contract theory which is the idea that people forgo some of their rights to a governing body in exchange for protection and order. In this case a customer gave up their information to this website in exchange for the ability to purchase goods and access services. Although their information was compromised I still see the idea of a social contract in the exchange. The second and most fitting theory would be the Risk society theory by Ulrich Beck and Anthony Giddens. The theory basically is the idea that as society grows and becomes more modern so do the risks and hazards we face. This fits perfectly as cybercrime is a growing and more recent hazard that people have had to deal with as the internet advances and becomes more and more apart of our daily lives.