Do you think that people treasure their physical property more than their personal data in the online space? 

I believe that users aim to achieve a high level of security and privacy to make sure that their personal data and physical property are protected. Even though threats and breaches can be costly and damaging, there can also be a positive outlook on it. Breaches can bring public awareness to emphasize the importance of protecting their information and it also makes individuals more resilient to attack. Companies can see the focus and public dialogue on security issues which forces them to create a stronger IT infrastructure.

It is hard to protect physical property for many reasons, it is way easier to damage something visual than it being virtual. Also, there is a higher chance for it to be stolen and accessed easily than being protected by security systems and passwords. Why would you treasure physical things when you can protect your data with a plethora of online security software, malware, and antiviruses.

There are a couple of different strategies to make users more aware of their cyber privacy. Prompting the users to create a stronger password and implement verification questions or codes so that the information is under one user and it is harder to hack. Making sure all users have the correct malware and antiviruses downloaded to their devices to make sure their data is protected.