With regards to the “SAMPLE DATA BREACH NOTIFICATION” article that was
provided, and taking a deeper look at what type of economic and social science theories that
could be drawn from it or could be used in relation to a actual event where a letter like this might
be sent out. Starting with two economic theories, the first being “Rational Choice” which is
when businesses makes choices in their best interests. Rational Choice plays big role in
company’s incident response plan since it will involve the company notifying all their customers
of a breach/incident that took place and what was taken from them. How long or quick they are
to the response is the major part since if they were breach and had customers information taking
but were delaying breaking the news, they could lose more customers in the long run with how
they handled the incident. The next economic theory that relates to this article would be
“Keynesian economic theory” which calls for government investment and low taxes to stimulate
economy. Which this theory can be used in relation to the article by having the government help
with grants to upgrade their cybersecurity, or as well as tax incentives for this company to help
encourage them to further develop their cybersecurity practices, on their side as well as on the
third party side that was the initial breach. For the social science theories that can relate to the
article, starting with the Psychological effect this may have on the customers. The impact it
could have on a customer could be that of a mass paranoia that could set in and could lead to a
customer possible spiraling into believing all of their personal information and systems are now
compromised, as well as not trusting the site going forward. The next social science theory that
could relate to this article would be “Cultural Theory”, which could affect on how trust worthy a
customer might be towards the incident, since their culture might place more trust in the
authorities.